10 Technology Trends That Will Change Digital Marketing in 2021 (P.1)
Ecommerce is changing day by day, and you had better get updated on these technology trends to prepare your business well and earn significant sales!
In the ecommerce world, if you do not keep up with the technology trends today, you might be left behind tomorrow. Fortunately, we gather here the ten trends which are expected to change how online consumers do their shopping so that you can have a plan for 2021 in a time soon!
To be exact, we will discuss:
Five technology trends that improve online shopping experiences (part 1)
Another five trends that help deliver digital marketing campaigns more successfully (part 2)
Check all out now!
5 Technology Trends Shape How Online Consumers Shop
2020 witnesses a significant growth in ecommerce, partly because of the pandemic Covid-19. Consumers spend more time on their mobile and purchase almost anything online. As a result, they want to shop more quickly and easily. In such a context, e-commerce retailers can make use of technologies to deliver a hassle-free buying journey and win customers' preference and loyalty.
#1 Visual Search
Many of you might have heard of this new technology. Simply put, customers search by images in stead of typing on the search box. It makes sense because an image is worth a thousand words. When you make it easier for consumers to search visually, you are more likely to convert. This year, adoption of visual search is predicted to be significantly rising, especially when search engines like Google or eBay are now using AI technology to improve their image libraries. What should you do to keep up with the visual search trend? First off, pay more attention to all images you uploaded to your website - both in terms of content and resolution. Moreover, optimize your images for SEO with titles, captions, and alt tags. To go even further, consider adding visual search engine to your own e-commerce sites.
#2 Voice Search
Compared to visual search, voice search is becoming even more popular. Voice shopping was predicted by OC&C - a UK consulting firm, to grow to $40 billion in 2020. If you keep up with technologies in recent years, say Google Assistant, Amazon's Alexa, and Apple's Siri, you might not be surprised by this trend. In 2021, if you are about to buy a valentine gift, simply take out your iPhone and say "Siri, show me the nearest chocolate stores." How convenient! This is how your customers might also search and find your websites. For that reason, you should also optimize voice search function on the website. There are many things to do to get used to voice search. Customers often use long-tail keywords that are difficult to track and analyze because tools and devices might differently respond to search queries. Thus, you had better read more about voice search SEO tactics.
#3 5G Availability
Online consumers will use more voice search and visual search, mostly because they desire a hassle-free shopping experience. And eventually, 5G was introduced, and it might become a trend in the next few years. How fast is it? - 5G internet is supposed to provide any content in a range of tens of megabits per second. More importantly, 5G will be first available on mobile devices. An example of how 5G will change online shopping is via experience of virtual reality (VR) and augmented reality (AR). Once customers reach your website via visual search or voice search, they can immediately try on products in 3D and even place them on a virtual space with other items. The future is fast and fascinating. Nonetheless, it takes time and money to build foundations that meet the opportunities that 5G technology has to offer.
#4 AI Chatbot
Ecommerce websites often bring all ready-to-buy information so that customers can make purchases instantly. However, customers do not want to be all by themselves. At that time, a chatbot powered by AI technologies and the speed of 5G will improve customer satisfaction significantly. Take H&M, for example. A chatbot is available on any online clothing store where the buyers can enter their search - by images or voices, and get instant answers. The chatbot can even suggest apparels according to the search intent and customers' orders. That's how advanced technologies can improve customer experience and ecommerce effectiveness.
So, what do you need to use chatbot on your website? There are many chatbot apps and tools available to be instantly installed to your website. And they are promised to automatically collect all customers' databases through a conversation and provide suitable answers. However, you set up general settings and algorithms; just you had better learn and invest more on chatbot system to make the most value out of it.
#5 Hyper-personalized shopping
When personalized service soon becomes a norm, you should adapt to its next level - the hyper-personalization. Back then, the ecommerce owners tried to personalize their customer interaction by calling their name and keeping in touch with their preferences. Meanwhile, hyper-personalization requires responding to the customers' real-time data. A chatbot is a good example, but not enough. Store owners deliver more relevant products, services, and content to each user upon each interaction. In 2021, start planning hyper-personalization campaigns with three important steps: Identify the customers as instantly as possible; get access to their interaction information from all channels, and try to understand their issue and brainstorm solutions based on captured data. Advanced AI and big data achievements will be helpful.
Above are five technology trends about the customers' experiences in 2021 to plan your new marketing strategies. Hope that it is helpful for you and let us know if you think there are other trends we should include. We are all ears.
Stay tuned for the other part: 5 Technology Trends to Deliver Powerful Digital Marketing Campaigns!